Pro & Concept

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“In the 50s & 60s, cars were fashion statements, testosterone boosters, muscles on wheels.”

The Volkswagen Beetle was a small, slow, ugly, foreign car that the folks at DDB turned into an iconic piece of American pride. Keep in mind, this wasn’t just any foreign car either. This was a post-WWII German car, “the people’s car,” a Nazi car whose development was tied to Adolf Hitler himself. If you asked me to sell this vehicle to a country still bitter about a war that threatened their most core ideals, I would’ve thought you were nuts. How in the world did they pull it off?

The answer is mind-bogglingly amazing from a marketing perspective: they were honest, boldly so. To see what I mean, consider the copy in the ad below:


“We presented a company that was willing to work for you.
It was sort of like tacking up the manifesto on the door.”    — Paula Green

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Tom Foolery


The Hero Gets Killed in the End

KSJN Radio Proudly Presents the Brains Behind Our Success

A Bad Haircut Is No Laughing Matter

A Bad Haircut Can Make Anyone Look Dumb 

An Advertising Medium So Powerful It Can Stop A Bus

Who Will Fire the First Shot

Murray’s Restaurant Opened at a Time When People Were Fed Up with Small Portions

 Let Us Finance Your Midlife Crisis

 We’re Working Harder on Defense Than They Are

 Warning: This Vehicle Does Not Meet California Emission Control Standards

 Wimbledon It Ain’t

 You Shouldn’t Have to Go Through Channels to Talk to God

 For Fast, Fast, Fast Relief Take Two Tablets

 Even the Best Equipment is Worthless if You Don’t Know How to Use It